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6.4. UTM tracking for bookings
You can track bookings through the built-in UTM tracking available in your Web Integration (Gateway/Portal).
This functionality can be enabled on your Web Integration at no additional cost.
Once enabled, you can append standard UTM parameters to any URL that directs users to your Gateway/Portal:
- utm_source
- utm_medium
- utm_campaign
- utm_content
Example URL
https://<Your-Web-Int-Domain>/calendar_detail.html?eid=<EventGUID>&utm_source=newsletter&utm_medium=email&utm_campaign=feb_newsletter&utm_content=cta_button
Not all UTM parameters need to be used.
Reporting
These parameters are captured automatically and can be reviewed in the Insights section of the relevant event or Primary Record. This allows you to analyse which channels and campaigns are most effective in driving bookings.